Discover how Elizabeth’s visionary leadership and strategic prowess has reshaped the landscape of consumer engagement and experiential marketing.
Discover how Elizabeth’s visionary leadership and strategic prowess has reshaped the landscape of consumer engagement and experiential marketing.
Prepare to be inspired as you explore this curated collection of groundbreaking initiatives and transformative successes.
Welcome to Elizabeth’s portfolio of remarkable achievements! Discover how Elizabeth’s visionary leadership and strategic prowess has reshaped the landscape of experiential marketing.
Prepare to be inspired as you explore this curated collection of groundbreaking initiatives and transformative successes.
A Night of Laughter: LOL Naija Premiere 2023
Elizabeth spearheaded the marketing campaign for “LOL Naija,” Prime Video’s groundbreaking unscripted African original series. To kick off the campaign with a bang, she orchestrated a premiere event that would set the tone for the series launch. Transforming Terra Kulture, an iconic stage theatre in Nigeria, into a cozy speakeasy vibe, Elizabeth curated an unforgettable evening of comedy.
With her leadership driving the entire marketing campaign, Elizabeth aimed to demonstrate Prime Video’s dedication to comedy. The premiere served as a pivotal moment to communicate Prime’s commitment to comedy. Embracing a 1920s speakeasy theme, she created an immersive experience that showcased the essence of the series while fostering audience engagement.
Elizabeth meticulously planned every detail of the premiere, from the prohibition-style décor to the intimate seating arrangements. By positioning guests close to the stage, she facilitated interaction between the audience and the comedians, creating a dynamic atmosphere filled with laughter and camaraderie.
The LOL Naija Premiere exceeded expectations, leaving guests enthralled by the unique experience and memorable performances. As the driving force behind the marketing campaign, Elizabeth’s creative vision and meticulous execution transformed a simple premiere into a night to remember. Her leadership ensured that Prime Video’s commitment to comedy was not only showcased but celebrated, setting the stage for the series’ success.
Building on the success of her previous watch parties, Elizabeth spearheaded a captivating event for the launch of “Gangs of Lagos.” Inspired by the vibrant streets depicted in the series, the watch party aimed to engage audiences and drive viewership on opening night. Elizabeth sought to create an immersive experience that would capture the essence of “Gangs of Lagos” and entice audiences to tune in. Leveraging influencers and themed décor, she aimed to generate buzz and exceed viewership goals for the opening weekend.
Elizabeth organized a watch party on the opening night of “Gangs of Lagos,” inviting influencers to host the event and extend invitations to their networks. The décor was meticulously designed to evoke the atmosphere of Lagos streets, immersing guests in the world of the series. By hosting the event on the night of the release, Elizabeth maximized excitement and anticipation, driving engagement and viewership.
The Gangs of Lagos watch party proved to be a resounding success, exceeding expectations and contributing to the achievement of the one-month viewership goal within the opening weekend. The immersive experience, combined with strategic influencer partnerships and themed décor, created a buzz that resonated with audiences and propelled the series to success. The event served as a testament to Elizabeth’s ability to leverage innovative strategies to drive engagement and achieve results.
Immersive Night: Gangs of Lagos Watch Party 2023
Immersive Night: Gangs of Lagos Watch Party 2023
Building on the success of her previous watch parties, Elizabeth spearheaded a captivating event for the launch of “Gangs of Lagos.” Inspired by the vibrant streets depicted in the series, the watch party aimed to engage audiences and drive viewership on opening night. Elizabeth sought to create an immersive experience that would capture the essence of “Gangs of Lagos” and entice audiences to tune in. Leveraging influencers and themed décor, she aimed to generate buzz and exceed viewership goals for the opening weekend.
Elizabeth organized a watch party on the opening night of “Gangs of Lagos,” inviting influencers to host the event and extend invitations to their networks. The décor was meticulously designed to evoke the atmosphere of Lagos streets, immersing guests in the world of the series. By hosting the event on the night of the release, Elizabeth maximized excitement and anticipation, driving engagement and viewership.
The Gangs of Lagos watch party proved to be a resounding success, exceeding expectations and contributing to the achievement of the one-month viewership goal within the opening weekend. The immersive experience, combined with strategic influencer partnerships and themed décor, created a buzz that resonated with audiences and propelled the series to success. The event served as a testament to Elizabeth’s ability to leverage innovative strategies to drive engagement and achieve results.
Illuminating History: The First Drone Show in West Africa 2022
Elizabeth faced the monumental task of launching Prime Video’s highly anticipated series, “The Lord of The Rings: The Rings of Power” in Nigeria. This high-budget production marked a significant milestone for Amazon, being the most expensive series they had produced to date. Given the brand’s equity and the current marketing landscape in Nigeria, it was evident that cutting through the noise required something extraordinary.
Elizabeth was tasked with orchestrating a campaign that would not only showcase the grandeur of “The Lord of The Rings: The Rings of Power” but also serve as a milestone moment for Prime Video in Nigeria. With limited time and resources, she needed to devise a strategy that would leave a lasting impression and set a precedent for the brand’s presence in the region.
Elizabeth led a team on the ground that conceptualized the idea of hosting the first-ever drone show in West Africa as part of the launch event. This innovative approach would not only capture attention but also align perfectly with the groundbreaking nature of the series. Despite the logistical challenges and the unprecedented nature of the endeavor, Elizabeth worked tirelessly with her team to bring this vision to life.
The event celebrated the premiere of the final episode of the season and exceeded all expectations, making waves not only in Nigeria but across the entire region. The first-ever drone show in West Africa mesmerized attendees and garnered widespread acclaim, solidifying Prime Video’s presence as a powerhouse in the Nigerian market. Elizabeth’s bold initiative not only made history but also set a new standard for brand launches in the region, cementing Prime Video’s reputation as a trailblazer in entertainment.
To view the full drone show click here
Tasked with launching the biggest series ever on Prime Video in South Africa and Nigeria, Elizabeth orchestrated intimate but extravagant watch parties to coincide with the global release. This initiative followed closely on the heels of the brand’s recent launch in both markets, presenting a strategic opportunity to foster a consumption habit among consumers, while generating buzz and engaging audiences.
Elizabeth conceptualized and executed lavish watch parties simultaneously in Nigeria and South Africa on the same night. Each party featured separate rooms, with each room hosted by an influencer and a renowned chef. Drawing inspiration from the realms depicted in “The Lord of the Rings,” the decorations and themes transported guests into the fantastical world of the series.
As a result, the watch parties were a resounding success, capturing the imagination of attendees and garnering unprecedented media impressions. The immersive experience, combined with the strategic leveraging of influencers and themed décor, resulted in captivating content that resonated with audiences both locally and globally. The success of these watch parties solidified Prime Video’s position as a leading entertainment platform in South Africa and Nigeria, while also setting a new standard for brand activations in the region.
Uniting Realms: Prime Video's Epic Watch Party 2022
Uniting Realms: Prime Video's Epic Watch Party 2022
Tasked with launching the biggest series ever on Prime Video in South Africa and Nigeria, Elizabeth orchestrated intimate but extravagant watch parties to coincide with the global release. This initiative followed closely on the heels of the brand’s recent launch in both markets, presenting a strategic opportunity to foster a consumption habit among consumers, while generating buzz and engaging audiences.
Elizabeth conceptualized and executed lavish watch parties simultaneously in Nigeria and South Africa on the same night. Each party featured separate rooms, with each room hosted by an influencer and a renowned chef. Drawing inspiration from the realms depicted in “The Lord of the Rings,” the decorations and themes transported guests into the fantastical world of the series.
As a result, the watch parties were a resounding success, capturing the imagination of attendees and garnering unprecedented media impressions. The immersive experience, combined with the strategic leveraging of influencers and themed décor, resulted in captivating content that resonated with audiences both locally and globally. The success of these watch parties solidified Prime Video’s position as a leading entertainment platform in South Africa and Nigeria, while also setting a new standard for brand activations in the region.
Prime Video Unveiled: A Spectacular Launch Event
In 2022, Elizabeth spearheaded the launch of Prime Video in Nigeria, amidst stiff competition in the market. With a major competitor already established, she faced the challenge of cutting through the noise and establishing Prime Video as a dominant player. To achieve this, she devised a comprehensive 360 marketing campaign spanning radio, TV, OOH, Radio, Digital, PR, and more, alongside an immersive experiential event.
Elizabeth’s goal was to immerse people into the world of Prime Video and create buzz around its launch in Nigeria. Leveraging the brand’s signature blue color, she orchestrated a sophisticated event with a dress code of “blue” tie. The objective was to showcase Prime Video’s vast array of content genres while leaving a lasting impression on attendees.
Elizabeth curated a multi-sensory experience for guests, with a seven-course menu crafted by 2 renowned chefs, each course themed after a genre of television available on Prime Video. Accompanied by music from each genre, trailers played on the screen to set the tone for each course. The evening featured captivating performances by dance groups and a special appearance by world-renowned artist Asa, accompanied by the mesmerizing sounds of the Cavemen.
The Prime Video launch event surpassed all expectations, with a remarkable ROI of 4:1 and unprecedented impressions and engagement. Elizabeth’s innovative approach captured the imagination of attendees and effectively communicated Prime Video’s arrival in Nigeria. After this fantastical night, Prime Video’s presence in the market was firmly established, signaling its emergence as a leading entertainment platform in Nigeria.
Building on the success of the inaugural Moët Film Gala, Elizabeth sought to elevate the event to new heights in its second installment in 2020. Partnering with Silverbird, another prominent player in the Nigerian cinema industry, she envisioned “A Night with the Stars” as an immersive experience that would surpass expectations and captivate attendees.
Elizabeth aimed to enhance the gala experience by incorporating more engaging elements and expanding the partnership network. With a focus on providing unparalleled networking opportunities and celebrating the best of Nollywood cinema, she sought to elevate the event’s status and reinforce Moët’s commitment to the industry.
“A Night with the Stars” featured an expanded program, with more interactive activities and opportunities for industry professionals to connect. The short film competition returned, showcasing the top entries and allowing the audience to vote for their favorite. The gala also featured a more extensive five-course dinner, expertly paired with a curated selection of Moët champagnes to delight attendees’ palates.
“A Night with the Stars” surpassed expectations, exceeding the success of its predecessor and solidifying Moët’s position as a key supporter of Nigerian cinema. The event garnered widespread acclaim, with attendees praising its immersive experience and unparalleled networking opportunities. By championing emerging talents and celebrating the best of Nollywood cinema, Moët continued to strengthen its brand presence in Nigeria while cementing its status as a partner of choice for industry events.
A Night with the Stars: Moët Film Gala 2020
A Night with the Stars: Moët Film Gala 2020
Building on the success of the inaugural Moët Film Gala, Elizabeth sought to elevate the event to new heights in its second installment in 2020. Partnering with Silverbird, another prominent player in the Nigerian cinema industry, she envisioned “A Night with the Stars” as an immersive experience that would surpass expectations and captivate attendees.
Elizabeth aimed to enhance the gala experience by incorporating more engaging elements and expanding the partnership network. With a focus on providing unparalleled networking opportunities and celebrating the best of Nollywood cinema, she sought to elevate the event’s status and reinforce Moët’s commitment to the industry.
“A Night with the Stars” featured an expanded program, with more interactive activities and opportunities for industry professionals to connect. The short film competition returned, showcasing the top entries and allowing the audience to vote for their favorite. The gala also featured a more extensive five-course dinner, expertly paired with a curated selection of Moët champagnes to delight attendees’ palates.
“A Night with the Stars” surpassed expectations, exceeding the success of its predecessor and solidifying Moët’s position as a key supporter of Nigerian cinema. The event garnered widespread acclaim, with attendees praising its immersive experience and unparalleled networking opportunities. By championing emerging talents and celebrating the best of Nollywood cinema, Moët continued to strengthen its brand presence in Nigeria while cementing its status as a partner of choice for industry events.
La Vie en Rosé: A Secret-Location Daytime Soirée with Moët
As part of her role with Moët, Elizabeth sought to diversify the consumption occasion for Nectar Rosé Impérial, introducing a unique and exclusive event concept to showcase the champagne’s versatility. Inspired by her vision, she conceptualized “La Vie en Rose,” a secret destination daytime soirée designed to immerse guests in a world of rose and delight their senses.
Elizabeth’s objective was to create a memorable and Instagram-worthy experience that would generate buzz around Nectar Rosé Impérial while expanding its appeal beyond traditional consumption occasions. By introducing a surprise element and leveraging social media trends, she aimed to elevate the brand’s presence and engage a wider audience.
Elizabeth meticulously planned every aspect of “La Vie en Rose,” from the all-pink dress code to the venue’s pink-themed décor. Guests were treated to hors d’oeuvres at a central location before being shuttled to the secret destination, where they were greeted with an enchanting atmosphere and a selection of Moët champagnes to enjoy. A highlight of the event was the introduction of the champagne wall, a delightful surprise for guests that added a touch of elegance and sophistication.
“La Vie en Rose” was an instant hit, captivating guests and generating excitement both online and offline. The event trended on social media, with attendees sharing their experiences and photos of the stunning pink-themed décor. By creating a one-of-a-kind experience that showcased the versatility of Nectar Rosé Impérial, Elizabeth successfully diversified the consumption occasion and reinforced Moët’s reputation as a leader in champagne innovation.
Following the resounding success of Moet Grand Day in 2018, Elizabeth spearheaded the next installment of Moët Grand Day in Nigeria. Despite its widespread popularity, there was a need for innovation and fresh experiences. Additionally, the Maison aimed to celebrate the anniversary of its flagship SKU – Moet Imperial.
To distinguish the event from its predecessor and create an unforgettable experience, Elizabeth made a bold decision: instead of the traditional all-white party, she transformed it into an all-gold affair—a concept previously unseen in Nigeria. This innovative approach not only captured attention but also set the event apart on a global scale.
The decision to embrace gold as the theme proved to be a stroke of genius. Moët Grand Day 2019 soared to new heights, surpassing expectations and achieving a remarkable feat: securing the coveted first place among all 80 participating regions worldwide. This unprecedented success solidified the event’s status as a beacon of celebration and creativity, cementing its legacy in Nigeria’s social landscape.
Gilded Glory: Moët Grand Day 2019
Gilded Glory: Moët Grand Day 2019
Following the resounding success of Moet Grand Day in 2018, Elizabeth spearheaded the next installment of Moët Grand Day in Nigeria. Despite its widespread popularity, there was a need for innovation and fresh experiences. Additionally, the Maison aimed to celebrate the anniversary of its flagship SKU – Moet Imperial.
To distinguish the event from its predecessor and create an unforgettable experience, Elizabeth made a bold decision: instead of the traditional all-white party, she transformed it into an all-gold affair—a concept previously unseen in Nigeria. This innovative approach not only captured attention but also set the event apart on a global scale.
The decision to embrace gold as the theme proved to be a stroke of genius. Moët Grand Day 2019 soared to new heights, surpassing expectations and achieving a remarkable feat: securing the coveted first place among all 80 participating regions worldwide. This unprecedented success solidified the event’s status as a beacon of celebration and creativity, cementing its legacy in Nigeria’s social landscape.
Transforming Tradition: Veuve Clicquot Polo Event 2019
In 2019, Elizabeth was tasked with managing the Veuve Clicquot annual experiential event – Polo. Despite its seven-year legacy, the event failed to attract new customers to the brand and expand its audience base. Recognizing the need for innovation, Elizabeth embarked on a mission to revitalize the event by transitioning it from an invite-only affair to a paid event, aiming to broaden its appeal while maintaining its exclusivity. To initiate this transformation, Elizabeth conducted comprehensive market research and audience analysis. Armed with insights, she developed a strategy to introduce ticketing, leveraging social media and targeted marketing to raise awareness and generate interest. The results were transformative. By opening the event to a wider audience through ticket sales, Elizabeth not only enhanced its exclusivity but also witnessed a significant influx of new attendees. The event sold out! This strategic shift rejuvenated the Veuve Clicquot Polo event and reinvigorated the brand’s customer acquisition efforts, setting the stage for future growth and success.
This promotional video played a pivotal role in driving ticket sales and expanding audience reach for the 2019 Veuve Clicquot Polo Event. By effectively capturing the essence of the Veuve Clicquot Polo Event on the first weekend, the video generated excitement and enticed potential attendees to experience the event firsthand. Through captivating visuals and engaging narration, the video showcased the event’s prestigious ambiance, thrilling polo matches, and luxurious surroundings. Its impact extended beyond mere promotion, serving as a powerful tool in solidifying the event’s reputation as a premier polo affair and ensuring its continued success.
Amplifying Excitement: The Impact of the 2019 Veuve Clicquot Polo Event Promotional Video
Amplifying Excitement: The Impact of the 2019 Veuve Clicquot Polo Event Promotional Video
This promotional video played a pivotal role in driving ticket sales and expanding audience reach for the 2019 Veuve Clicquot Polo Event. By effectively capturing the essence of the Veuve Clicquot Polo Event on the first weekend, the video generated excitement and enticed potential attendees to experience the event firsthand. Through captivating visuals and engaging narration, the video showcased the event’s prestigious ambiance, thrilling polo matches, and luxurious surroundings. Its impact extended beyond mere promotion, serving as a powerful tool in solidifying the event’s reputation as a premier polo affair and ensuring its continued success.
Elevating Nollywood Cinema: Moët Film Gala 2019
As the Portfolio Manager for the for the Moët brand in Nigeria, Elizabeth recognized the opportunity to align Moët with Nigeria’s thriving Nollywood industry. Nollywood represents one of the top three renowned movie industries globally, making it a crucial space for Moët to engage with its audience and achieve its objectives.
Elizabeth identified a gap in the market regarding the celebration of short films within the Nigerian cinema scene. Leveraging Moët’s association with glamour and sophistication, she conceptualized the Moët Film Gala as a platform to celebrate the industry and provide opportunities for emerging filmmakers. The gala aimed to foster connections between up-and-coming talents and established figures while positioning Moët as a key player in the Nigerian cinema landscape.
Elizabeth collaborated with Filmone, a key film distributor in Nigeria, to bring the Moët Film Gala to life. The gala featured a short film competition open to all, with the top three films showcased and the audience casting votes to determine the winner. On the night of the gala, attendees enjoyed a lavish three-course dinner paired with various varietals of Moët champagnes, further enhancing the glamorous ambiance of the event.
The inaugural Moët Film Gala in 2018 was a resounding success, setting a new standard for industry celebrations in Nigeria. The event garnered widespread attention and accolades. By championing emerging talents and providing a platform for industry networking, Moët solidified its position as a supporter of Nigerian cinema while elevating its brand presence in the market.
In 2018, Elizabeth embarked on her very first event with Moët Hennessy in Nigeria: the Moët Grand Day. The goal of this annual all-white party was to promote a new consumption occasion for the Moet Ice SKU but it encountered issues achieving this goal. Notably, the event never started on time, often transitioning into a night party despite its intention to promote daytime consumption of Moët Ice. This also distracted from the premium nature of the event. Moreover, awareness of the event was low. The overall experience didn’t resonate with the Moet brand equity or its consumer.
To address these challenges, Elizabeth implemented a series of strategic changes. She initiated the event in the morning with an exclusive brunch, inviting top celebrities to help spread awareness and signal to attendees that punctuality was paramount. This approach paid off, as anticipation built with a queue forming outside the door well before the scheduled start time of the day party.
Determined to enhance guest experiences, Elizabeth leveraged content and Instagram-worthy moments, driving buzz and excitement surrounding the event—a pioneering approach in Nigeria’s event landscape.
The Moët Grand Day became a blueprint for future brand events in Nigeria, setting a precedent for engaging affairs with tailored experiences for different segments of the audience. Starting with a celebrity-centric brunch to ignite buzz, transitioning into a consumer-focused day party, and concluding with a night party for the broader party-going crowd, each segment had custom-tailored moments, creating an unforgettable vibe and solidifying the event’s success as a landmark occasion in Nigeria’s social scene. As a result, the event achieved recorded ROI and was ranked top 3 amongst all 80 regions that participated in this event around the globe.
Redefining Celebration: The Moët Grand Day Experience 2018
Redefining Celebration: The Moët Grand Day Experience 2018
In 2018, Elizabeth embarked on her very first event with Moët Hennessy in Nigeria: the Moët Grand Day. The goal of this annual all-white party was to promote a new consumption occasion for the Moet Ice SKU but it encountered issues achieving this goal. Notably, the event never started on time, often transitioning into a night party despite its intention to promote daytime consumption of Moët Ice. This also distracted from the premium nature of the event. Moreover, awareness of the event was low. The overall experience didn’t resonate with the Moet brand equity or its consumer.
To address these challenges, Elizabeth implemented a series of strategic changes. She initiated the event in the morning with an exclusive brunch, inviting top celebrities to help spread awareness and signal to attendees that punctuality was paramount. This approach paid off, as anticipation built with a queue forming outside the door well before the scheduled start time of the day party.
Determined to enhance guest experiences, Elizabeth leveraged content and Instagram-worthy moments, driving buzz and excitement surrounding the event—a pioneering approach in Nigeria’s event landscape.
The Moët Grand Day became a blueprint for future brand events in Nigeria, setting a precedent for engaging affairs with tailored experiences for different segments of the audience. Starting with a celebrity-centric brunch to ignite buzz, transitioning into a consumer-focused day party, and concluding with a night party for the broader party-going crowd, each segment had custom-tailored moments, creating an unforgettable vibe and solidifying the event’s success as a landmark occasion in Nigeria’s social scene. As a result, the event achieved recorded ROI and was ranked top 3 amongst all 80 regions that participated in this event around the globe.
Celebrity Spotlight: Elevating Moët Grand Day 2018
The Moët Grand Day experience presented an opportunity to amplify brand visibility and engagement through a star-studded brunch event. Recognizing the significance of celebrity presence in shaping public perception and generating buzz, Elizabeth conceptualized a montage video highlighting the celebrities in attendance. This unique approach aimed to showcase Moët Grand Day as a must-attend affair and underscore its status as a cultural phenomenon.
The montage video proved to be a game-changer for Moët Grand Day 2018, elevating its profile and generating widespread engagement among consumers. By highlighting celebrity attendance, the video effectively communicated the event’s exclusivity and appeal, positioning Moët Grand Day as a coveted experience synonymous with luxury and sophistication. Its impact extended beyond mere promotion, serving as a testament to the event’s cultural significance and ensuring its continued success for years to come.
As the Portfolio manager for Moët in Nigeria, Elizabeth introduced the innovative concept of Moët Society, an exclusive group of influencers selected to embody the pillars of the brand identity. This initiative, conceived by the Maison, marked the first implementation in Nigeria and aimed to leverage influencer partnerships to enhance brand engagement and exposure. By collaborating with these influencers and providing them with exclusive access to brand events and experiences, she aimed to amplify brand messaging, increase engagement, and elevate Moët’s presence in the Nigerian market.
Elizabeth meticulously selected influencers from each pillar of the brand identity, leveraging their reach and influence to spread awareness and generate excitement about Moët. Through private events tailored exclusively for Moët Society members, she fostered a sense of community and loyalty among the influencers, who became natural ambassadors for the brand. Additionally, Moët Society members received VIP access to all brand events, further enhancing their association with the brand.
The implementation of Moët Society in Nigeria proved to be a resounding success, driving increased engagement with the brand and expanding its exposure in the market. Through strategic influencer partnerships and exclusive events, Elizabeth strengthened Moët’s connection with key audiences and reinforced its position as a leader in luxury champagne. Moët Society not only elevated brand visibility but also cultivated long-term relationships with influential individuals who championed the brand’s values and messaging.
Moët Society: Elevating Brand Engagement through Influencer Collaboration
Moët Society: Elevating Brand Engagement through Influencer Collaboration
As the Portfolio manager for Moët in Nigeria, Elizabeth introduced the innovative concept of Moët Society, an exclusive group of influencers selected to embody the pillars of the brand identity. This initiative, conceived by the Maison, marked the first implementation in Nigeria and aimed to leverage influencer partnerships to enhance brand engagement and exposure. By collaborating with these influencers and providing them with exclusive access to brand events and experiences, she aimed to amplify brand messaging, increase engagement, and elevate Moët’s presence in the Nigerian market.
Elizabeth meticulously selected influencers from each pillar of the brand identity, leveraging their reach and influence to spread awareness and generate excitement about Moët. Through private events tailored exclusively for Moët Society members, she fostered a sense of community and loyalty among the influencers, who became natural ambassadors for the brand. Additionally, Moët Society members received VIP access to all brand events, further enhancing their association with the brand.
The implementation of Moët Society in Nigeria proved to be a resounding success, driving increased engagement with the brand and expanding its exposure in the market. Through strategic influencer partnerships and exclusive events, Elizabeth strengthened Moët’s connection with key audiences and reinforced its position as a leader in luxury champagne. Moët Society not only elevated brand visibility but also cultivated long-term relationships with influential individuals who championed the brand’s values and messaging.
